Shams Community is a social enterprise with its central headquarters in Amman, Jordan. It provides and promote spaces where people can learn, share experiences,.. It all started with bringing people together to share food and conversations. I created a set of loop animations for them to engage with its audience through social media and internal use.
I started this project in their space in Amman. I took active part in Shams and, as part of my contribution, I did a set of vector illustrations they could use in social media, for print or for internal communications.
Some of the characters are blatantly inspired from the members of the team. This one is Saeed, the project founder.
Their work relies on their very strong organizational skills. This is important because they are always seeking to increase the number of team members. Portraying their daily activities was important as Shams tend to release communications related to those.
Saeed is a graphic designer himself so I prepared all the prop, food and decoration graphics for him to edit and to layout his own compositions.
Some time later, I managed to find some time to start working in animating the illustrations. I started making a list of meaningful ideas for Shams.
After that, I could jump into preparing all the files and animating them.
For the voices of the characters I pulled some strings and got many volunteers to lend their voices for this project. Friends and previous workmates were so kind to help out. The 'Welcome!' sign clip has the voices of 20 people from all around the world!
More recently I have animated their beautiful logo which they refreshed in 2020.
